Being just as cool as it sounds, Augmented Reality is a smartphone feature that makes use of the phone’s Compass, GPS and Camera to allow users to digitally interact with real life environments. Imagine being able to point your phone at a landmark and get instant information about the location on your screen.  Or point your phone at someone’s face and get instant information about the person from their social network activity. The potential is limitless and truly next gen.

Nearest Tube

The Nearest Tube, for example, app uses augmented reality to help UK commuters find the nearest subway station. The video below shows the magic in action and I gotta say it looks pretty damn impressive.

Augmented ID

This app is truly amazing, it allows you to retrieve instant information about a person just by pointing your phone’s camera at them. Get their latest tweet or facebook status, etc. Check out the video below.

Sekai Camera

Sekai camera allows you to get instant info about objects or places, again, just by pointing your phone at them. Are you beginning to sense a theme here?

TwittAround

TwittAround is an app that allows you to stalk loacate nearby tweeters. This is another example of how augmented reality will interact with social networks to allow us to be social, like in the real sense.