Diesel:U:Music Tour

I like to think that I am lucky to work for one of the most party-friendly clothing brands on Earth, Diesel. Going back to their 30th anniversary party in 2008, great things come to mind: their world music tour which hit 18 major cities in 8 different times zones which featured artists like Chaka Khan, MIA, Soulwax, Mr. Oizo, Mark Ronson, and many more. It was a 24 hour non-stop party that set the standards for future anniversary parties to come.

With that concept in mind, Diesel decided to help boost the music industry and take Diesel:U:Music, a project that began in 2001, and turn in into what has now become one of the largest world tours yet. Diesel:U:Music has stopped by Berlin, New York, Tokyo, Helsinki, Oslo, Paris, Madrid, London, and Vienna, with the next two stops being Miami and Sydney. The tour featured artists like Passion Pit, Theophilus London, The Roots, Peaches, Heartsrevolution, Lilly Allen, The Terror Pigeon Dance Revolt, Big Pink, The Cool Kids, The Glimmers, special appearances by Kanye West and Lykke Li, and more.

The next stop of the D:U:M tour will take place on Tuesday, November 17th in Miami, bringing headliners Kid Cudi and Santigold to the Paris Theater (550 Washington Ave) for a night of fun, music, and drinks. A limited amount of passes were handed out at the local Diesel stores and, as an employee, I get in on the fun! Doors open at 9PM on Tuesday, so, if you get a chance, go pick up a ticket at any Miami location.

I’m excited about this upcoming event and I hope to see you all there. In the meantime, check out these videos from the previous stops of the 2009 tour: